America’s #1 single malt, Stranahan’s, asked us to bring their newly refreshed brand to life digitally, and of course, we had to go above and beyond– adding in purchasing abilities and improving the user experience.

We revitalized Stranahan’s website not only by adjusting the visuals, but also updating the user experience in effort to improve the effectiveness of the customer funnel. The core website framework was left in place, while optimizations were made site-wide to navigation, typography, coloration, photography, and content + meta SEO. In tandem with the website refresh, we launched Stranahan’s on a whitelabel DTC platform using Shopify checkout.

With a frictionless user experience, users can now find and purchase Stranahan’s directly through their website. The integration of their vast cocktail library and the addition of in-depth whiskey variant profiles takes the site to the next level.

In the first six weeks of the new launch, there was major growth in organic sales.  5% of users reached checkout (industry average is 4%), and there was a 2% conversion rate, aligning with the industry standard of 2%.