The Sexton Whiskey joined the fight with The Walking Dead to launch a limited edition bottle ahead of the show’s 11th and final season. This DTC-exclusive launch saw big impressions with the help of our digital expertise.

Ei’s in-house studio team created custom apocalypse-inspired set designs to bring the partnership to life, producing imagery and video content for their website and socials. We set up data capture and built a gamified CRM strategy, all while designing and developing the partnership landing page. And we don’t just do digital– The Sexton tapped into our print expertise for POS collateral.

Active campaigns require flexibility. So when fan favorite Ross Marquand curated a cocktail kit with Cocktail Courier mid-way through the partnership launch, Ei was ready to add it to the website, create promotional emails, and develop social assets to promote the kit.

The collaboration landing page emerged as a top viewed page, with a 164% increase in new and returning users. Email open rates and engagement soared, along with partnership-related social content garnering consistently high engagement and impressions. On Instagram, The Sexton had over 200 tagged posts related to the LTO bottle. 

This partnership proved that even in the face of the apocalypse, the allure of fine whiskey remains undying.