By order of Peaky Blinders, Bushmills joined forces with the popular TV series, to introduce their Prohibition Recipe Irish Whiskey.  The concept was a DTC-exclusive launch, debuting just ahead of the much-anticipated final season premiere.  

Ei orchestrated the release with our in-house studio team creating the custom set design, along with bespoke imagery and corresponding social assets. We set up data capture and built an entire CRM campaign strategy while conceptualizing, then launching the landing page design. 

It was a genius move by Bushmills! The Irish Whiskey immediately began trending on social and was met with positive press coverage. Within 3 months, sales for the Prohibition Recipe were significantly outpacing the market leader.