Launching PepsiCo’s New At-Home Cocktail Mixers with Billy Eichner.

Back in June 2021, an exciting opportunity came our way—to assist in the launch of Neon Zebra, PepsiCo’s latest offering of “wildly easy” cocktail mixers. We eagerly set out to develop a comprehensive strategy and communication platform for the brand, building it from the ground up. Our involvement extended to managing multiple layers of the project, ranging from social media strategy to digital creative.

To top it off, we spearheaded the brand’s first media-driven campaign, aptly named “IRL again,” where we conceptualized and produced several shots featuring comedian Billy Eichner. This successful launch is one example of our knack for crafting relatable, yet effective strategies.