Pepsi’s Revitalized Energy Drink: A Social Strategy and Digital Evolution

When Pepsi told us they were relaunching Yachak, we knew this rebrand had to make a mark. This 100% plant-based energy drink needed to stand out from the rest of the competition, but how? 

We gave this 100% plant-based energy drink a complete makeover consisting of a fresh visual identity, website redesign, organic & paid social strategy. One of our key tactics to build brand awareness and generate engagement around the product was through influencer partnerships. We partnered with a wide array of creators that were all directly correlated with Yachak’s target audience and niches. We then developed content for both their and the brand’s channels, creating a vast content library for future use.

The first half of the campaign alone hit 1.1 million impressions with an engagement rate of over 104k and we raised their month-over-month follower growth by 7x. The beverage might have been new, but the results showed it wouldn’t be leaving any time soon