The Impact of Collaboration: Pusha-T x 1800 Boosts Artists and Sales

1800 Tequila turned to Ei for an artist collaboration with rapper, songwriter, and record executive, Pusha-T. With their history of delivering culturally relevant moments, this idea was just as special. The vision was to feature 10 up-and-coming hip-hop artists in an album and documentary named 1800 Seconds. Pusha- T describes, “The 1800 Seconds platform is a time for me to connect on an executive and mentor level and push the next generation of creatives in music forward.” 

We were fully immersed in the project- producing the documentary, album art, and running social and OOH campaigns. We even worked hand in hand with the artists to craft the creative and strategy behind the release of a new album featuring 10 rising hip-hop artists. 

The documentary racked up millions of views on YouTube and went viral across multiple social media platforms. The tremendous buzz surrounding it even led to notable features on Pitchfork, HYPEBEAST, and Uproxx. This collaboration not only reaffirmed 1800 Tequila’s dedication to creating culturally significant moments but also propelled the next generation of music creatives.