A brand refresh sends the world’s largest medical aesthetic portfolio into the digital age.

Allergen Aesthetics sought a comprehensive brand identity refresh that would usher their portfolio into the digital age. Their desire was to create a more unified brand experience across multiple platforms. Ei was brought in to take on the challenge, implementing our proven strategies and expertise to revitalize their brand image and voice.

The solution was a complete overhaul of the ALLĒ brand across all platforms. This included a newly defined brand voice and tone, brand guidelines that ensured consistency in all its representations, and a new name that was the perfect embodiment of its reimagined brand identity. 

We evolved Brilliant Distinctions into ALLĒ while simultaneously, redefining ALLĒ’s brand voice and tone to match the new direction. This included the creation of brand guidelines to ensure consistency and continuity in all aspects of the brand’s representation.

Our collaborative efforts resulted in a rejuvenated ALLĒ brand that not only stands out in the medical aesthetics industry but also connects all entities under Allergan Aesthetics with a refreshed loyalty program that would build stronger consumer connections for years to come.