Yachak Yerba Mate
Pepsi’s Revitalized Energy Drink: A Social Strategy and Digital Evolution
Most recently, Ei expanded their relationship with PepsiCo to the Sustainability division, leading the UX, copywriting, design, and development of PartnersforTomorrow.com.
The site acts as a centralized hub encompassing PepsiCo’s various Sustainability partnerships in Recycling, Clean Energy, Agriculture, and more. It provides a view of how Pepsi has embedded Sustainability across their entire value chain to retail customers and sustainability professionals.
Following a successful launch in early 2023, Ei is in the process of expanding the site globally, introducing a CRM program, and building a robust internal hub for PepsiCo employees to have turnkey access to programs and information.
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